Cross Border E-commerce
This Covid-19 pandemic has come at a time when consumer habits are beginning to shift, leading to a sustained surge in online shopping. Globalization continues to rise, and cross-border e-commerce is becoming a hot topic in the industry. As consumers buy more online, global e-commerce partners need to look to other countries for growth opportunities.
The decision to expand your e-commerce brand internationally can give you access to new customers and increase sales. However, the complexity and challenges of cross-border payments are ones that most companies do not immediately consider when entering a new market. Our solutions are to help you overcome these challenges and deliver a successful cross-border e-commerce strategy.
Globalization and Localization
Globalization has made the world a smaller place, with consumers across the globe increasingly eager to buy from online retailers in their own language and currency. Transnational companies need reassurance that their cross-border business strategy is on track by understanding how consumers are discovering, researching and shopping for products online in a localized manner.
A good cross-border strategy begins with the consumer journey—one that involves greeting and serving consumers in a localized fashion, from language (e.g., English versus Chinese) to currency (e.g., U.S. dollar versus Chinese RMB) and culture. A successful cross-border eCommerce strategy ultimately requires a localized global website customized with copy, images, product selection, and shopping cart items specific to each region’s language, currency and culture.
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