Brand Marketing
We understand the process of building a Direct to Consumer brand. From initial planning to brand expression, our approach is a combination of agency expertise and continuous improvement. In our planning phase, we combine competitive analysis with brand strategy, agency expertise, and your goals to define your next go-to-market steps. Then, we bring your brand to life in an expression phase that refines your verbal and visual identity. Our strategic market positioning, brand and product names, persona development, and messaging frameworks focus on the finer points of your brand to make it competitive and unforgettable.
How We Develop Brand Strategy
Building on our expertise in consumer experiences and marketing communications, we have helped clients to successfully launch new product categories and brands. We help companies achieve the right product strategy and brand positioning, provide design assistance to clarify key points of difference in the marketplace, determine pricing and distribution plans that support both business goals and customer needs, create a meaningful brand story to tap into customers’ emotions and motivate behavior change, drive successful communication campaigns that connect with target audiences at just the right time, develop human-centered design processes to help design remarkable products or services that meet customers’ needs.
Brand Research
We use corporate brand assessment surveys and discovery workshops to gain in-depth customer perspectives.
• Brand Audit & Market Opportunity
• Research the company’s market position and key competitors
• Customer & Internal Stakeholder Insights
• Identify organizational values and culture
• Evaluate the brand’s strengths, weaknesses
• Identify social channels requiring branding
Brand Strategy
At the heart of our brand strategy is a deep understanding of what makes your brand unique. We believe in working with you and listening to you as well as using our experience to help develop ideas that are meaningful, memorable and effective. Our creative brand strategy consists of the following elements:
• Brand Positioning Platform
• Corporate Visioning
• Corporate Narrative & Messaging
• Brand and Product Roadmap
• Audit existing brand hierarchy and element
Brand Identiy
Your brand is more than a logo and a color scheme. It’s how your prospects, customers, investors and employees perceive you. To develop a truly effective brand strategy that drives growth, we go beyond your logo design to identify audiences in more detail, then develop buyer personas that clearly define your prospects and customers. Our goal is to help you get resources behind the creative you think will be effective while also staying true to who you are as an organization.
• Buyer personas
• A new logo and tagline (as needed)
• Refresh brand promise and value proposition
• Refresh company vision and mission
• Develop cohesive brand Messaging
Focused on driving growth and profitability for our clients across the eCommerce spectrum and through all business models. Let’s recreate the world and discover new possibilities together!
35 Miller Ave #1003
Mill Valley, CA 94941-1903
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